Planned Giving
Become a Heywood Dowling Legacy Member

What will your enduring legacy be?

Whether you want to sustain the award-winning programs that you love or shape the future of public television, your planned gift of any amount will help ensure WJCT’s ability to create and deliver rich programming that millions of community members can enjoy for years to come.

Explore your options: A number of planned giving programs are available and we encourage you to explore your options. Some planned gifts may offer tax benefits, income for you or your family or estate planning advantages, all while supporting WJCT’s mission. We will work closely, and confidentially, with you and your advisers.

Before making your gift: Charitable gifts should be considered carefully. We recommend that you consult an attorney, financial advisor or estate-planning expert in preparing your will or trust and your charitable planning. WJCT cannot provide legal or tax advice.

Ways To Give

Bequest in a Will

Including WJCT in your will is an easy way to make a generous gift. There are different options on how to name WJCT as a beneficiary. You can leave a fixed dollar amount to WJCT by specifying exactly how much the station should receive, gift WJCT a percentage of an estate (this makes good sense if there is not a clear idea of how much an estate will be worth), or designate your residuary estate or a portion of your residuary estate as a gift to WJCT.

Give through Retirement Plans

By designating a non-profit such as WJCT as a beneficiary of a retirement account, there is the potential to avoid both income and estate taxes and leave more attractive assets for family and other heirs. Giving a gift of retirement funds to WJCT is simple and involves no cost. Simply ask the plan administrator for a Change of Beneficiary form, fill it out, sign it and return it to the company.

Give through an IRA Charitable Gift Rollover

Making a gift directly to WJCT Public Media via an IRA Charitable Gift Rollover is a tax-smart way to support the mission of WJCT Public Media. Supporters interested in making an IRA rollover gift are encouraged to consult with their financial advisors. For more information, please visit WJCT’s list of Questions and Answers About Giving from your IRA.

Give the gift of Stock

Making a gift of stock to WJCT is another way to support the mission of WJCT while receiving a tax benefit. Because of the possible tax savings, many of our supporters decide to give stock that has increased in value and was purchased more than one year ago. This type of stock is commonly referred to as long-term appreciated stock. Please consult with your financial advisor when considering a donation of stock or other investments, and for more information, visit WJCT’s list of Questions and Answers About Gifts of Appreciated Stock.

Give Through Real Estate

Donating marketable real estate, such as a personal residence or vacation home, commercial property, or even vacant land, can be a creative way to make a significant gift to WJCT and at the same time receive important tax benefits and even income. The benefits include a charitable income tax deduction, avoidance of capital gain tax at the time the gift is made, and removal of the property from your estate, potentially reducing estate taxes and probate costs. A gift of your real property can also relieve you of the burden of managing or selling the property.

Give through Life Insurance

Most life insurance offers a convenient way to fund meaningful charitable gifts. Giving life insurance to a non-profit such as WJCT may allow a larger gift than one could otherwise afford.

Charitable Gift Annuities or Charitable Trusts

The Charitable Gift Annuity (CGA) is one of the oldest and most popular ways to support a favorite charity. It is simple to complete and provides income to the owner or another designated individual, as well as tax benefits. Charitable Gift Annuities can be established with a gift of $10,000 or more and qualify for an immediate income tax deduction and a portion of the yearly income is tax-free. Favorable capital gains tax treatment is also possible when making gifts of appreciated property.

You may create a charitable remainder trust (CRT) that operates much like a CGA, providing an income stream to you (and/or others if desired) and distributing to WJCT after the payout term ends (typically a term of years or for your lifetime). You generally have more flexible payout options and terms when using CRTs, as well as tax benefits. As a result, there are additional rules that apply to CRTs.

For more advanced situations, you may create a charitable lead trust, which is essentially the opposite of a CRT. Charitable lead trusts are usually used in estate planning situations to transfer substantial assets to your family and other heirs after providing an income stream to WJCT. We would be pleased to discuss this and other advanced techniques with your advisers and you, or upon your request WJCT will refer you to qualified professional advisers.

WJCT Inc. Tax Identification (EIN) number: 59-0711482

For more information contact Geri Cirillo, SVP Development/Corporate Marketing at 904.358.6327 or, or Pete Havens, Donor Relations Manager at 904.358.6343 or