EMBARGOED UNTIL 10 A.M. ON December 8, 2020
Promotion & Marketing Associate, WJCT
904.318.2633 | email@example.com
FOR IMMEDIATE RELEASE
WJCT Launches First-of-its-Kind Streaming Bundle of PBS Passport and BritBox
Newest member benefit combines streaming services to provide access to the largest and best collection of British content
Dec. 7, 2020 — Jacksonville, Fla. — WJCT Public Media today launched its newest member benefit: a streaming package of PBS Passport and BritBox, called the “Jax Bundle.” This exclusive combination, the first of its kind for PBS Passport and BritBox, provides WJCT supporters with access to the finest and largest collection of British programming to view anytime, anywhere and from any device through one sign-up process.
The Jax Bundle launch coincides with a sustained increase in demand for British television and films, as consumers seek new ways to access quality entertainment at home. According to the August 2020 Nielsen Total Audience Report, streaming content accounted for 25% of consumers’ collective time spent with television programming.
This bundle expands the robust collection of programming already available to WJCT supporters through PBS Passport by providing access to BritBox with over 4,000 hours of British comedy, drama, mystery, documentary, lifestyle, news and special live events — direct from the BBC and ITV — immediately following registration.
“Today’s launch with BritBoxreflects our shared commitment to finding new and innovative ways to deliver value to the community,” said David McGowan, President and CEO of WJCT. “This package delivers a hybrid streaming experience that combines exceptional British programming with meaningful financial support for our mission. We are delighted to debut this offering, especially at a time when finding beauty, humor and connection through entertainment is so critical to our collective well-being.”
New supporters can sign up for $14.90 per month or $149 per year.
Proceeds support WJCT’s mission of bringing people together to celebrate human diversity, experience lifelong learning and actively engage in matters of civic importance.
PBS Passport offers a rich library of quality PBS programming featuring top dramas such as Flesh and Blood and three seasons of Victoria, mysteries such as Grantchester starring Tom Brittney and Endeavour in addition to full seasons of many current and past series of your favorite shows.
BritBox’s timeless collection includes favorites such as Father Brown, Inspector Morse, and the largest collection of Agatha Christie adaptations, plus modern mysteries such as A Confession starring Martin Freeman and unmissable comedies like There She Goes starring David Tennant and Gavin & Stacey starring James Corden and more.
To learn more, visit wjct.org/jaxbundle and check out a full list of featured shows from both PBS Passport and BritBox here.
About WJCT:WJCT is the community-owned and operated public media organization serving Jacksonville and the First Coast since 1958, using television, radio, digital media, and live events to help community members learn, share, and grow. For more information on WJCT’s in-depth programming content, log on to WJCT Online at wjct.org. Like WJCT on Facebook (facebook.com/wjctjax) and follow WJCT on Twitter (@WJCTJax) and Instagram (@WJCTJax).
About PBS Passport:
PBS Passport is a member benefit that provides WJCT donors extended on-demand access to a rich library of quality public television programming online and via your mobile device. This is one of the many benefits that WJCT provides its donors along with the program guide, discounts with our partners and thank you gifts like tickets, umbrellas or tote bags, based on the level of your gift.
BritBox is a digital video subscription service offering the largest collection of British TV in the U.S. and Canada. Created by two British content powerhouses – BBC Worldwide, the commercial arm of the BBC, and ITV, the UK’s biggest commercial broadcaster – the service features iconic favorites, exclusive premieres, and current series and soaps available a day after they air in the UK. BritBox also offers expert curation and playlists that enable fans to easily find programs they know and discover new favorites on web, mobile, tablet and connected TV’s.