On “Hits,” Jacksonville’s BlissFund Utilizes a Reductionist Approach to Blend Folk and Rock

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Jacksonville’s BlissFund was started in 2018 primarily as a writing project by G.A. Mallinson.  “Hits,” the opening track from his new full-length release Revelator, finds Mallinson deploying a plain-spoken, talking-folk-blues approach. Simple chords strummed over abstract guitar swells, a drumbeat that is minimal and tentative, and the song’s narrator dealing out ambiguities in a love story that he considers “lighting …

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